DashPass - Young Ones 2022
DashPass, the subscription service to DoorDash, is struggling to drive sign ups and buzz for the service. To encourage the use of DashPass, you can order MasterChef meals right to your door!
Awards:
Merit/Finalist at The One Club’s “Young Ones” 2022
Bronze Pencil at The Denver One Club for Creativity 2022
Ad Club Colorado “The 50” Show Finalist
Gordon Ramsay is annoyed that viewers of competitive cooking shows can’t taste the food. Gordon will post memes on Instagram before the promotion.
Before the show starts, Gordon Ramsay will be a Dasher for the day and he’ll post on TikTok and release a teaser of Dash + Dine.
On the DoorDash app, Dash + Dine’s menu will be visible to everyone, but only DashPass subscribers can order the food.
You’ll be able to see billboards, tamper-proof stickers, and banners on popular foodie websites to highlight Masterchef’s Dash + Dine.
AD: Maire McHugh, Matt Peters, Roman Treuthart - CW: Francesca D’Agostino