The 2024 eBay Pub Cup.
eBay in the UK wants to encourage Gen-Z to sell on their platform. Pubs and football are two of the most popular lifestyles and interests among people in the UK. The 2024 eBay Pub Cup brings buyers and sellers together with local pickup at their favorite pubs.
Gen-Z football fans will learn about The 2024 eBay Pub Cup via social media channels.
Out-of-home advertisements will be found on public transportation, and in-and-around football stadiums.
Before the promotion, pubs across the UK can register to become official pickup locations on the eBay microsite. After their registration, they will be sent a custom eBay pub promotional box.
Gen-Z eBay users will enter the eBay app-extension to select their home pub, where they can buy and sell football memorabilia.
The pub hosting the most local pickup transactions will win an eBay sponsored “Survival Sunday” watch party, a meet-and-greet with former football players, custom kits and scarves, and a cash prize of £100,000.
AD: Maire McHugh, Mary Ryan Huerter, Charlotte Garrett - CW: Jacob Besser